Steel-e-Motion

Steel-Solutions B.V.

A few years ago, bike couriers in big cities like New York and London started to deliver their packages on so-called fixies, fixed-gear bikes. A new sub-culture developed and grew to be one of the biggest urban trends of bike trends of this moment. The purity and simplicity of this bike have seduced Steel-Solutions to make this fixie into an art piece.

By now, fixies have taken the shape of a new hip trend. Riding a fixie bike has become more popular worldwide. But it is not this trend that made Steel-Solutions enthusiastic. It was the efficient character of the bike; pure, no bells and whistles.  The authenticity which represents the bike. Steel-Solutions is not just a trend, not just a story that you forget. As this bike, Steel-Solutions represents the same characteristics. It is a foundation, it is honest and pure.

But how does this reflect in our business? How does this create an advantage for our clients? On the pictures you can see the words “Steel-e-Motion”. The steel market is constantly moving. Products go from one place to another and that is done with different means of transportation. Steel is always moving and as a logistics service provider, Steel-Solutions takes care of all these logistics trajectories. The market is moving, supply and demand are constantly changing, and Steel-Solutions is changing with them. We are constantly looking for the best

“Steel-e-Motion” also gives away how we take care of these trajectories. It is not just business, it is about doing something for someone else. It is about emotion and passion for steel. And not just for our own company. It is about putting passion in everything you do to make sure that you partners and clients get the best of your services and products every single time. 

How did we linked this vision and the fixie? We bought our own fixie and had it customized by Jeroen vanden Boer to fit Steel-Solutions’ company image.

 “For Steel-Solutions I started with a steel (!) framed fixie of the Italian brand Olmo. This particular fixie originates back to the 80’s. I completely stripped it, sandblasted the fork and the framework and coated it with fresh blue paint. I reused as much of the retro and original components and combined those with a new bike chain, rims and tires. To top it off, I added the beautiful orange and blue colours and the logo of Steel-Solutions that make it their bike”.